Cause-related marketing is very popular and is estimated to generate about $7 billion a year in revenue
Indicate whether the statement is true or false
a. True
b. False
ANSWER: True
Cause-related marketing is very popular and is estimated to generate about $7 billion a year in revenue. It creates good public relations for the firm and will often stimulate sales of the brand.
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Sparrow Corporation The items listed below were identified while preparing a bank reconciliation for the checking account of Sparrow Corporation as of March 31, 2012. Sparrow's balance according to the general ledger ? Bank statement balance $18,500 Outstanding checks 2,700 A customer's NSF check returned by the bank 350 Bank service charges 100 Deposits in transit 1,000 Interest earned on the
checking account 60 Refer to the information presented for Sparrow Corporation. How will the outstanding checks be handled within a bank reconciliation? A) Add to the balance in the company's records B) Subtract from the balance in the company's records C) Add to the bank statement balance D) Subtract from the bank statement balance
Speaking in a sexist manner will not likely alienate others
Indicate whether the statement is true or false
The recency-frequency-monetary value framework is an analytical tool that can be used in combination with descriptive, predictive, and prescriptive analytics
a. True b. False
You are an experienced and very successful sales rep for a major consumer products company. You are having lunch with a group of newly hired sales reps who just got their assigned sales territories. This is a very ambitious group of new hires, which is evidenced by the fact that they offered to buy you lunch if you would let them pick your brain about successful sales tactics.Which of the following personal selling success tips will you share with the new hires?
A. Don't waste your time building a database of potential prospects. B. Start selling as soon as you meet the prospect for the first time. C. Don't waste too much time on your sales presentation because it is not really important. D. Be thorough in your preapproach by doing your homework on your prospects. E. Never try using a trial close.