The Feed the Children campaign tells us that "Every day a Kenyan baby is orphaned or abandoned
parents lost to epidemics, violence or poverty..." Which of Aristotle's persuasive appeals is used by this
campaign rhetoric?
A. Ethos
B. Kairos
C. Pathos
D. Logos
A
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The U.S. Supreme Court's ruling in the Tornillo case
A) said the First Amendment was less applicable to print media than to broadcast media. B) established rules mandating equal time for candidates. C) blocked attack ads in print media. D) said First Amendment protections apply more directly to print media than to broadcast media.
The idea that an audience is likely to form an opinion of a speaker in the first few moments of a speech is termed the ____
A) Primacy effect B) Primitive effect C) Regency effect D) Recency effect
As the meeting stretches to three hours, Julie starts to experience a listening obstacle that involves fatigue, hunger, and having trouble summoning the energy needed to listen closely. This is an example of:
A) ?lack of effort. B) ?disremembering. C) ?reacting to emotionally loaded language. D) ?imposing preconceptions. E) ?not adapting to diverse listening styles.
Advertising in the United States was a small business until the mid-1800s, when industrialization and ________ combined to alter the social and cultural landscape, bringing about advertising's expansion.
A. the Civil War B. the introduction of radio C. the Spanish-American War D. the freeing of the slaves