The idea that an audience is likely to form an opinion of a speaker in the first few moments of a speech is termed the ____

A) Primacy effect
B) Primitive effect
C) Regency effect
D) Recency effect


A

Communication & Mass Media

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When speaking in public your goal should not be to __________ nervousness

a. eliminate b. c. heredity d. gender

Communication & Mass Media

Evidence is information taken from fact or opinion material used to establish the

probable truth of a claim. Indicate whether the statement is true or false

Communication & Mass Media

What effect does newer models of PR such as ROSTIR and PESO represent for future generations of PR practitioners?

a. changes in how management sees PR’s role in corporate affairs b. an emphasis on technical skills and tactics c. changes in the traditional scope of functions of PR d. a shift toward digital strategies

Communication & Mass Media

What roles can the use of evidence play in the effectiveness of a persuasive presentation?

A. Increase credibility of the presenter B. Increase interest in the topic C. Stimulate the audience D. All of the above.

Communication & Mass Media