In the context of marketing planning, _____ provides the mechanisms for evaluating marketing results in light of the plan's objectives, and for correcting actions that do not help the organization reach those objectives within budget guidelines
a. implementation
b. control
c. environmental scanning
d. marketing myopia
ANSWER: b
Once a plan is chosen and implemented, its effectiveness must be monitored. Control provides the mechanisms for evaluating marketing results in light of the plan's objectives, and for correcting actions that do not help the organization reach those objectives within budget guide-lines.
You might also like to view...
______ is a state of emotional, mental, and even physical exhaustion, expressed as listlessness, indifference, or frustration.
A. Eustress B. Distress C. Burnout D. Role overload E. Role ambiguity
Regarding the gross method of handling credit and debit card transactions, which of the following statements is correct?
A) The total sale amount is deposited on the date of the actual sale. B) The processing fees for all transactions processed for the month are deducted from the company's bank account, often on the last day of the month. C) On the date of sale, the Sales Revenue account is credited for the amount of sale less the processing fee. D) The journal entry on the date of sale is identical to a journal entry made for a sale on account.
Upton borrows $150,000 from Valley Credit Union to buy a home, which secures the loan. Three years into the term, Upton stops making payments on it. Valley Credit repossesses and auctions off the property to Wesley. The sale proceeds are not enough to cover the unpaid amount of the loan. In most states, Valley Credit can ask a court for
A. a deficiency judgment. B. a reverse mortgage. C. a short sale. D. nothing.
How would you advise the HR team of Lenovo (US) to develop a global diversity management programme for talent management?
What will be an ideal response?