During a parent-teacher conference, one of the teachers spoke at length about the dangers of driving under the influence of alcohol
She made multiple references to the fact that hundreds of teenagers lost their lives while driving drunk over the past five years. She also said that if parents don'tkeep their children in check, then their children could become one of those horrifying statistics. What principle of persuasion did the teacher use?
a. People respond to fear messages.
b. People respond to meet needs.
c. People respond to positive messages.
d. People respond to dissonance.
A
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