Tim knew his office culture well. The phrase “Customers first” was frequently used in conversations and people were described as “partners.” Which informal element of ethics is described above?
A. language
B. norms
C. rituals
D. stories
A. language
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All of the following are suggestions for preventing groupthink EXCEPT ______.
A. bring in outsiders B. use a decision-making format C. as a leader, indicate which solution you prefer D. keep in contact with other groups
The use of the cost price approach when setting transfer prices
a. should not be used when profit and/or investment centers are involved in the transfer. b. requires only fixed costs be used in setting the transfer price. c. uses only budgeted costs. d. will motivate the division manager to make intracompany product transfers.
The increased participation of women in the workforce, longer commuting times, and increased numbers of single parents all contribute to the increased importance of _____ through direct marketing
a. low costs b. greater personalization c. convenience d. greater customer service
When ____ branding is used, each of a firm's products is branded with at least part of the same name.
A. individual B. trademark C. family D. selective E. brand-extension