Think about the suggestions for conducting research outlined in the text. Discuss how you plan to improve your own research process to make it easier and more enjoyable.

What will be an ideal response?


- Response should reference two or more of the following strategies:
* State a clear purpose before you start the research.
* Begin your research early.
* Use computer searches when possible.
* Maintain a bibliography of sources.
* Add appropriate mediated sources to your information base.
* Take notes.

Communication & Mass Media

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If you want to inform an audience about three equally ?risky? behaviors related to contracting

HIV, which organizational pattern would work best? A) spatial B) topical C) chronological D) problem-solution

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A speaker discusses the four basic food groups model adopted by the Department of Agriculture in 1956 without mentioning the five-groups pyramid model adopted in 1992. This speaker has violated the ethical responsibility to __________

a. speak up about a topic the speaker considers important b. choose topics that promote positive ethical values c. use truthful, accurate supporting materials d. let the audience know of his/her motives for speaking

Communication & Mass Media

A large, ill-defined audience is a particularly attractive commodity for an advertiser who might be selling cosmetics to young women, or expensive foreign autos to successful businesspeople, or auto parts to young men

A. TRUE B. FALSE

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During a presentation at her company's board of directors, Aiyana does not want to acknowledge that the board is evaluating her speech; she prefers to feel hidden and protected by looking at her notes. Unfortunately, as a result of her delivery, most of the board feels that Aiyana isn't being honest about her proposal, and therefore the board votes against her. What aspect of delivery did Aiyana most likely neglect?

A. body position B. personal appearance C. facial expressions D. eye contact

Communication & Mass Media