A unique selling proposition does not require support or substantiation, because it is so similar to hyperbole
Indicate whether the statement is true or false
FALSE
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Consumers may evaluate identical products differently depending on how they are branded
Indicate whether the statement is true or false
__________risks occur when consumers feel that making the wrong decision might cause some concern or anxiety
Fill in the blanks with correct word.
According to chapter 10 of your textbook, why do most change and innovation programs fail?
a. Because the concepts were not smart enough b. Because the ideas were not refined enough c. Because the implementation was not understood or executed properly d. All of the above
The term supply-push refers to:
A. making products prior to orders being received based on estimated demand. B. waiting for orders to be received before building a product. C. channel conflict. D. multi-channel manufacturers who sell directly online to consumers.