Comparative advantage was once the cornerstone of international trade theory, but today it is archaic, simplistic, and irrelevant for explaining investment choices made by MNEs
Indicate whether the statement is true or false.
Answer: FALSE
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________ require the respondent to construct a response in the form of a story, dialogue, or description
A) Association techniques B) Expressive techniques C) Construction techniques D) Impression techniques
Ethical issues arise if the process of defining the problem and developing an approach is compromised by the personal agendas of the client (DM) or the researcher. Which of these statements concerning ethics in marketing research is not true?
A) The DM has the obligation to be candid and disclose to the researcher all the relevant information that will enable a proper definition of the marketing research problem. B) The researcher is ethically bound to offer the most expensive set of services to each client. C) The problem definition process is adversely affected when the DM has hidden objectives such as gaining a promotion. D) The researcher is ethically bound to define the problem so as to further the best interest of the client, rather than the interest of the research firm.
In most cases, which of the following is true about a subsistence economy?
A) It has an agrarian society. B) It is by definition landlocked. C) It has a viable middle class. D) It has high literacy levels. E) It has an advanced economic infrastructure.
According to Professor David Robinson of the University of California-Berkeley's Haas School of Business, MPR
A) directly and measurably results in sales of goods and services. B) is a technique used to foster communication between a firm and its constituencies. C) demonstrates the persuasive power of advertising. D) is traditionally the basis for all exchange transactions. E) was first developed by a nineteenth-century, British economist.