The primary purpose of the lead in a press release is to ________
A) establish the intense tone of a written piece and gain emotional appeal
B) show a reporter why the information is relevant to a specific audience
C) explain where a connector can find additional information about a story
D) provide extensive details to a connector in the inverted pyramid format
E) summarize the main arguments of the written piece in a brief phrase
B
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What is the difference between par value and market value? Which is the better indicator of the true worth of the stock?
Define financial leverage and discuss how it is used to increase earnings per share.
What will be an ideal response?
Companies that operate large marketing departments, conduct expensive marketing research, spell out elaborate competitive strategies, and spend huge sums on advertising are using ________ marketing strategies
A) informal B) formulated C) entrepreneurial D) intrepreneurial E) blue ocean
List at least four of the communications phenomena that currently affect the need to manage crisis
What will be an ideal response?