List at least four of the communications phenomena that currently affect the need to manage crisis
What will be an ideal response?
• Instantaneous Internet communications
• Round-the-clock social media
• Round-the-clock news and commentary, especially on cable
• Talk radio
• Tabloid news
• Bloggers who are looking for sensational information
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What are the market entry expansion strategies which are available to retailers that wish to cross borders? Describe these strategies in detail
What will be an ideal response?
Which of the following is true of competitive marketing intelligence?
A) It can predict a firm's future but not the pattern of forces in the market. B) It cannot be collected from internal sources of a firm such as employees and the sales force. C) It requires inside information from a competitors' internal database. D) It can be obtained from information that is available in the public domain. E) It can be obtained from online databases only through subscription and a fee.
_______________ each illustration clearly
a. Label b. Describe c. Trace d. Frame
What is the point about hiring under-qualified, but high-potential candidates?
What will be an ideal response?