Discuss the role of the marketing information system in helping marketing managers make better decisions.

What will be an ideal response?


A marketing information system (MIS) is a framework for the day-to-day management and structuring of information gathered regularly from sources both inside and outside the organization. As such, an MIS provides a continuous flow of information about prices, advertising expenditures, sales, competition, and distribution expenses and can be an important asset for developing effective marketing strategies. The main focuses of an MIS are on data storage and retrieval, as well as on computer capabilities and management's information requirements. MIS can help with producing regular sales reports by product or market categories, data on inventory levels, and records of salespeople's activities, which can all help in marketing decision making.

Business

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Gross margin and contribution margin are always equal

Indicate whether the statement is true or false

Business

If resources are truly limited and activity time estimates are accurate, the resource-constrained schedule will materialize as the project is implemented, not the time-constrained schedule.

Answer the following statement true (T) or false (F)

Business

Congress enacted legislation in 1933 to regulate the securities industry and prohibit various forms of fraud with securities. The Securities Exchange Act of 1934 was passed a year later. This law created the Securities and Exchange Commission (SEC) as an independent regulatory entity whose function is to administer the two laws. The SEC has generated rules and regulations to administer these

acts. These rules and regulations are A)statutes. B)administrative law. C)executive orders. D)common law.

Business

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Answer the following statement true (T) or false (F)

Business