Gross margin and contribution margin are always equal
Indicate whether the statement is true or false
False
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The most controversial form of trade allowance is the off-invoice allowance
Indicate whether the statement is true or false
The marketing research problem is information oriented
Indicate whether the statement is true or false
BD Biosciences manufactures advanced Flow Assisted Cell Sorters (FACS), a complex machine
used to sort different types cells. BD Biosciences offers free, hands-on courses to all customers as the number of people using the advanced features of FACS machines are few. What sort of differentiation is this product associated service? A) delivery B) customer training C) maintenance and repair D) ordering ease
Tidd and his colleagues (2001) identified three key determinants of successful collaborative learning. Which of the following is NOT one of those?
a. Organizations must have an intent to learn and see the collaboration as a mutual opportunity to learn from one another, rather than an opportunity to steal ideas b. All parties involved must ensure transparency and openness in the flow of knowledge between members, if members are distrustful and closed, learning cannot take place c. All parties must ensure no member of the collaboration uses the knowledge learned to benefit their own organization. All learning must only occur within, and for, the collaboration d. All parties must have the capacity to learn, and adapt that learning into its parent organization, otherwise there is little point in pursuing the collaboration