Members of the marketing team are MOST often involved with ________
A) licensing contracts and advertising
B) advertising, human resources, and customer relations
C) distribution channels, customer relations, and information technology
D) sales promotions, public relations, and advertising
E) negotiating between buyers and sellers of the goods and services
D
Explanation: D) Sales promotions, public relations, and advertising are all concerns of the marketing team. Licensing contracts would be a legal concern for an organization. Human resources are handled by a department concerned with staffing, compensation, and benefits. Information technology is part of the business that affects the marketing team since the Internet and computer databases are tools used by the market team, however marketing professionals are not directly involved with that area of the organization.
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Labor and management at Wegners Market are in a dispute. One way that management could exercise its bargaining power is by
A. boycotts. B. strikes. C. pickets. D. lockouts.
Information on four investment proposals is given below:ProposalInvestmentNet Present Value1$8,000$3,2002$12,000$3,6003$10,000$2,5004$4,000$2,000Rank the proposals in terms of preference from highest to lowest according to the project profitability index:
A. 2, 1, 3, 4 B. 4, 1, 2, 3 C. 2, 3, 1, 4 D. 3, 2, 1, 4
The __________forecasting model uses nonlinear optimization to forecast the adoption of innovative and new technologies in the marketplace
a. Hauck b. LMS c. Markowitz d. Bass
She has not sold any other assets this year. A review of her file indicates that the only asset dispositions in the past five years was a truck sold for a $10,000 loss last year. What are the tax consequences of the sale (type of gain; rates at which taxed)?
Julie sells her manufacturing plant and land originally purchased in 1980. Accelerated depreciation had been taken on the building, but the building is now fully depreciated. Julie is in the 37% marginal tax bracket. Other information is as follows:
