When you translate technical talk in your speech, you ________________.

A. impress your audience by talking like an expert
B. explain technical terms so the audience can understand them
C. include too many pieces of information
D. all of these choices
E. none of these choices


Answer: B

Communication & Mass Media

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The editor-in-chief asks her staff to submit stories that appeal to readers who live in the city. Which type of news story will most likely be satisfactory, and how can such a story be written?

a. Stories with a local angle; by emphasizing the local angle in the first paragraph of the news release b. Stories involving a prominent person; by emphasizing the presence of a celebrity at an event or function in the news release c. Stories that provide immediate notification; by emphasizing the newness of the story and providing the basic facts as soon as possible d. Stories that tap ongoing issues and controversies; by emphasizing issues that generate public interest

Communication & Mass Media

A PR firm conducted a game show on behalf of the pharmaceutical company WeCare. The participants were initially asked to watch a television program about the use of used syringes and the risk of contractingAIDS

Later, they were asked to remember the content from memory. What method did the PR firm employ here? a. Day-after recall b. Content analysis c. Readership survey d. Benchmark survey

Communication & Mass Media

Edwin Stanton was the Secretary of War who organized censorship of sensitive military news during the ___________

Fill in the blank with correct word

Communication & Mass Media

Presentation aids can do all of the following EXCEPT

a. make it easier for your audience to understand your topic. b. convey emotion. c. serve as your outline. d. improve your credibility.

Communication & Mass Media