Explain how the two opposing forces facing MNC managers (cost reduction and local adaptation) create pressures to operate with a global or multidomestic strategy, respectively.
What will be an ideal response?
A global strategy involves standardized products or services that can be provided at a low cost world-wide. A multidomestic strategy involves adapting products or services to the unique demands of various countries of regions. This is more costly, as products and services are customized rather than standardized, but provides products and services more suited to unique demands.
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Explain how luxury brands can benefit during an economic recession from having lower-priced brands or sub-brands in their portfolio
What will be an ideal response?
A British aircraft manufacturer sold planes to Brazil for 70 percent cash and the rest in coffee. This is an example of what kind of a countertrade?
What will be an ideal response?
Someone who believes that if it is legal, then it must be moral, in what level of moral development is he/she?
a. pre-conventional b. conventional c. post-conventional d. ultra-conventional
A firm's internal environment does NOT include ________
A) its employees B) its internal stakeholders C) its financial capital D) its brands E) elements of the legal environment