Marks, a retailer, wrote and ordered 10 dozen red, white, and blue T-shirts for a July 4th celebration from the Whitney Wholesale Company. Since the Whitney Company did not have the colors requested, it sent blue and white shirts, thinking that Marks could use them. The Whitney Company did not, however, notify Marks that the substitution had been made. Shipping the wrong goods
a. constitutes an acceptance of Marks' offer.
b. constitutes a breach of contract.
c. has no effect on the formation of a contract.
d. constitutes an acceptance of Marks' offer and constitutes a breach of contract.
D
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If you have strongly negative information to deliver as part of a positive message, you should
A) open with the negative information. B) use the indirect approach. C) put the negative information in a separate message. D) apologize for having to spoil the moment. E) put it at the beginning of the message.
According to the VALS system developed by SRI International, survivors are cautious customers
Indicate whether the statement is true or false
Which of the following is an advantage of online communications for marketers?
A) Consumers cannot effectively screen out your messages. B) Companies can accurately track how effective their ads are because software filters out all bogus hits. C) Companies can offer tailored information or messages that engage consumers. D) Advertisers maintain complete control over the message. E) Advertisers do not need to worry as much about context.
Html
a. is the document format used to produce Web pages. b. controls Web browsers that access the Web. c. is used to connect to Usenet groups on the Internet. d. is used to transfer text files, programs, spreadsheets, and databases across the Internet. e. is a low-level encryption scheme used to secure transmissions in higher-level () format.