Which of the following is NOT a characteristic of a functional strategy?
a. A functional strategy is developed and implemented at a lower level in the corporate hierarchy.
b. A functional strategy has a shorter time horizon.
c. A functional strategy is more broad and abstract when compared to higher level strategies.
d. A business strategy may have many functional strategies.
c. A functional strategy is more broad and abstract when compared to higher level strategies.
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The act of others joining as parties to an existing lawsuit is called ________.
A. convocation B. intervention C. interpleader D. class action
According to consumer-packaged goods companies, which of the following effects is attributed to the heavy use of sales promotion?
A) increased brand loyalty B) focus on long-run marketing planning C) improved brand-quality image D) increased price sensitivity E) greater coupon redemption rates
Julie and Alex have compiled their financial records and would like to know if they are living within their level of income. What is their surplus?
a. ?$7,100 b. $8,300 c. ?$9500 d. ?$12,500
Typical ERP application add-on modules include all of the following except?
a. Financial Management b. Supplier Management c. Production Management d. Logistic Management