The idea behind copyrighting is to encourage creativity
Indicate whether this statement is true or false.
TRUE
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Answer the following statement(s) true (T) or false (F)
1. The concepting by the book process begins by asking, “What is the client selling?” 2. Included in the fivetips for better concepts is the advice to always to either show it or tell it. 3. Simply talking about the product in an ad can be an innovative strategy. 4. The last level of concept testing is the business card test. 5. Creatives who work in the mainstream risk offending the general audience to appeal to the target audience.
Which of the following is NOT a guideline for leading a
meeting? a. Keep control of the meeting. b. Set beginning and ending times and share them with participants in advance. c. Arrive a few minutes early and chat with participants. d. Finish covering your agenda even if the meeting goes over time.
Public relations practitioners call their organization's constituent groups __________
Fill in the blank with correct word
A working agenda functions as a roadmap for a meeting
Indicate whether the statement is true or false