The idea behind copyrighting is to encourage creativity

Indicate whether this statement is true or false.


TRUE

Communication & Mass Media

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Answer the following statement(s) true (T) or false (F)

1. The concepting by the book process begins by asking, “What is the client selling?” 2. Included in the fivetips for better concepts is the advice to always to either show it or tell it. 3. Simply talking about the product in an ad can be an innovative strategy. 4. The last level of concept testing is the business card test. 5. Creatives who work in the mainstream risk offending the general audience to appeal to the target audience.

Communication & Mass Media

Which of the following is NOT a guideline for leading a

meeting? a. Keep control of the meeting. b. Set beginning and ending times and share them with participants in advance. c. Arrive a few minutes early and chat with participants. d. Finish covering your agenda even if the meeting goes over time.

Communication & Mass Media

Public relations practitioners call their organization's constituent groups __________

Fill in the blank with correct word

Communication & Mass Media

A working agenda functions as a roadmap for a meeting

Indicate whether the statement is true or false

Communication & Mass Media