The capital budgeting manager for XYZ Corporation, a very profitable high technology company,
completed her analysis of Project A assuming 5-year depreciation.
Her accountant reviews the
analysis and changes the depreciation method to 3-year depreciation. This change will
A) only change the NCFs if the useful life of the depreciable asset is greater than 5 years.
B) increase the present value of the NCFs.
C) decrease the present value of the NCFs.
D) have no effect on the NCFs because depreciation is a non-cash expense.
B
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When someone violates our expectations and we label it ______, we then tend to ______ that behavior.
A. positive; reciprocate B. positive; compensate C. negative; reciprocate D. ambiguous; compensate
Mars is an independent distributer that distributes goods, such as keyboards, monitors, and computer cabinets to various business users. The company takes legal possession of the goods it distributes. The company warehouses the products, ships them to its customers, provides promotional assistance to the manufacturers, provides product repairs, and credit to customers. It is evident that Mars Inc. is a _____.
A. full-service merchant wholesaler B. cash and carry wholesaler C. limited-service merchant wholesaler D. truck jobber
Following negotiations with Merchants Storage Company, Lonny enters into an informal contract to clean the loading dock. This means that the parties' contract
A. requires no special form. B. must be drafted "in form" to be valid. C. is indefinite and imprecise. D. does not exist.
Which of the following statements is true of measurement in promotional products marketing?
A. Q-score is used as a measurement tool for promotional products marketing. B. Companies that use promotional products marketing are not interested in sales; they only want to create goodwill. C. Response to direct-mail advertising that includes promotional products marketing is typically used as a measure of all support media. D. Reach and frequency are as easy to measure with promotional products marketing as with print advertising. E. There is no established ongoing audience measurement system for promotional products marketing.