Coupons, samples, and point-of-purchase materials are examples of

A. advertising.
B. sales promotion.
C. publicity.
D. specialty services.
E. personal selling.


Answer: B

Business

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In a ________, a legislature selects the head of government according to party strength as expressed in elections

A) limited democracy B) monarchy C) limited monarchy D) totalitarian state E) parliamentary democracy

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Within the ______ approach to consulting, the consultant has the responsibility to invite the client to share expectations about roles and working expectations.

a. expert b. doctor-patient c. mechanic d. organization development

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In France, Austria, and Finland, paid parental leave begins 6 weeks before childbirth; it extends to 10 weeks after birth in France, 8 weeks in Austria, and almost 1 year in Finland

Indicate whether the statement is true or false

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Maxine lost her job as an electrical engineer with a large company which had provided health insurance benefits for Maxine and her family. She now:

a. must try to find insurance on her own or try to find another job with health insurance benefits. b. is protected under COBRA, which allows her continued health insurance coverage for 18 months as long as she pays the cost. c. is protected under COBRA, which requires her employer to continue her health insurance coverage for six months under whatever copayment arrangements she had while she was employed. d. has some protection under the NLRA, which requires her employer to pay for continued health insurance for three months following her termination if she did not leave the company voluntarily.

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