In building a case, the best procedure is to
a. look for arguments that support your position.
b. look for arguments that oppose your position.
c. look for both supporting and opposing arguments.
d. follow the steps in critical decision making.
D
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For students wishing to pursue careers in international public relations, all of the following advice is useful EXCEPT
A) Exercise political restraint. B) Make your decision early. C) Take a range of international courses. D) Do not assume you have an "inside track" on employment. E) Learn at least one other language.
Sumiko asked the university chancellor her opinion about rising crime rates on campus and quoted her remarks in her speech to the class. Sumiko is using inference from __________.
A. cause B. testimony C. sign D. fallacy
The three components of any problem are an undesirable situation, a goal, and ________.
Fill in the blank(s) with the appropriate word(s).
Consumer-focused marketing includes ________
A) database marketing B) relationship marketing C) customer relationship management D) integrated brand communication E) All of the above.