A channel consisting of one or more independent producers, wholesalers, or retailers each seeking to maximize its own profitseven at the expense of profits for the channel as a wholeis a(n) ________.
A) vertical marketing system
B) conventional distribution channel
C) independent channel allocation
D) corporate VMS
E) administered vertical marketing system
B) conventional distribution channel
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Which of the following best describes off invoice allowance?
A) offering channel members a long period of time before payment is due B) offering channel members below-market interest rates C) offering channel members a discount on orders for a fixed period of time D) offering money to help the channel members sell its products
Which of the following statements is true about a direct channel?
A) A company may have independent parties participate in a direct channel. B) The channel members have direct contact with the end customers. C) Usually, direct channels can reach more customers than indirect channels. D) Microsoft selling its products through Best Buy is an example of a direct channel.
Spike Inc is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics
To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________. A) trade promotion B) reverse flow C) push strategy D) pull strategy E) backward flow
In Microsoft Access, in order to create a new empty database, which of the following option
would be used? A) New from existing file B) New blank database C) Open a file D) New from template