Spike Inc is a sportswear manufacturer that recently launched its new line of customizable running shoes. The shoes come with a digital component that allows them to adapt to the runner's biomechanics
To promote this new product, Spike launches an advertising campaign and entices a famous athlete to endorse the product. This is an example of a ________.
A) trade promotion
B) reverse flow
C) push strategy
D) pull strategy
E) backward flow
D
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_______ is that the supplier firm strives to retain the working relationship as long as it enables both supplier and customer to each achieve their respective strategic objectives
a. Customer selection b. Ordering selection c. Growth d. Continuity
Which of the following statements related to implementation approaches is true?
A. The parallel system significantly decreases employee's work load during the conversion period. B. The parallel system terminates the operation of the old system and then compares the outputs of the two systems C. The modular approach can only be combined with the direct approach. D. The direct approach is the riskiest of the three approaches
A ________ is a ship that carries goods for all persons who choose to employ it so long as there is room
A. common carrier B. free carrier C. freight forwarder D. tramp vessel
Describe the situational-judgment test and some of its advantages.
What will be an ideal response?