Referring to Table 2.1, the opportunity cost of producing one bottle of wine in the United States is
a. 3 yards of cloth.
b. 4 yards of cloth.
c. 5 yards of cloth.
d. 10 yards of cloth.
b. 4 yards of cloth.
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Focusing on information that concerns your audience the most will increase the chances of what?
A) Accurate information B) Ethical messages C) Effective messages D) Quality messages E) Positive messages
Customers that have no relevant prior experience with a firm may base pre-purchase expectations on word-of-mouth comments, news stories, or the firm's own marketing efforts
Indicate whether the statement is true or false
Dale sold an oil painting to Jane for $1,000. Jane was to pick it up the next day, but an art dealer came into the store before she arrived and told Dale it was a rare painting by a famous artist and offered Dale $25,000
Dale didn't tell the dealer about his sale to Jane, and Dale sold it to the art dealer for $25,000. As a result A) Jane can successfully sue Dale for breach of contract and seek pecuniary damages B) Dale's contract with Jane was void due to innocent misrepresentation C) Dale's contract with the art dealer was void for public policy reasons D) Dale's contract with Jane was void due to mistake E) Jane can sue both Dale and the art dealer
For a retailer with inventory to sell, the acid-test ratio will be
A) less than the current ratio, thus providing a more stringent measure of liquidity. B) unimportant because it doesn't include inventory. C) greater than the current ratio, thus providing a more stringent measure of liquidity. D) greater than the current ratio, thus providing a less stringent measure of liquidity.