Which of the following statements is TRUE about the changes and developments foreseen by the year 2029?
A. Mainframes will overtake servers.
B. Processing image data would be difficult.
C. Desktop and portable computers will increase in popularity.
D. Smartphones may fade away.
E. Mobile devices would have to be charged multiple times a day.
Answer: D
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If the company meets the new target cost number, how much will they have to cut costs per unit, if any?
A) $1 B) $3 C) $2 D) $3
An auto insurance company segmented its market by both gender and age, and designed different marketing campaigns to appeal to both. In the end, both segments responded the same to the different marketing strategies, in part, because both segments are required to have auto insurance. This firm failed to understand the criteria of market segments needing to be
A. substantial. B. measurable. C. accessible. D. actionable. E. differentiable.
“The stickiness factor” (Gladwell, 2000) involves ______.
A. trying different forms of communicating the same message B. having a story or narrative that can be retold in a variety of ways C. the tricky nature of change D. both A and B
Specifying constraints, identifying data needed for marketing actions, and determining how to collect data would take place during which step of the five-step marketing research approach?
A. define the problem B. collect relevant information C. develop the research plan D. take marketing actions E. develop findings