The aim of customer relationship management is to produce high customer ________
A) integrity
B) loyalty
C) innovation
D) liability
E) equity
B
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The term _____ refers to the sequence of activities involved in producing a product or service.
A. resource planning B. activity chain C. warehousing D. supply chain
Companies that sell products door-to-door or at home sales parties are engaging in ________
A) franchising B) network marketing C) direct-response marketing D) corporate selling E) direct marketing
Most clients and managers are more interested in what their public relations advisors think than what they know
Indicate whether the statement is true or false
The primary benefit of providing online product information to salespeople is that the information:
A) allows software integration B) builds customer relationships C) highlights product benefits D) can be accessed at any time E) can be redesigned easily