When analyzing the immediate environment and the macroenvironment, marketers must be careful to keep the firm at the center of all analyses.
Answer the following statement true (T) or false (F)
False
The consumer, not the firm, should be kept at the center of all activity.
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Which of the following acts by management could discourage someone from reporting an observed act of fraud?
a. providing clear instructions of who to contact b. providing assurance of anonymity c. providing clear instructions on how to convey the information d. providing a clear list of possible consequences
Jessica is babysitting Kyle one afternoon when Kyle starts bleeding from his nose. Jessica manages to stop the bleeding and rushes out to the nearest pharmacy-three miles away-to get medication for him. While doing so, she locks the house from outside and asks Kyle not to leave the house till she returns. The only way he can get out of the house is by breaking a window. Due to a roadblock on her way back, Jessica is delayed by an hour. Which of the following statements is true in this case?
A. Jessica is liable for kidnapping. B. Jessica is liable for negligence as well as breach of duty of care. C. Jessica can be sued for false imprisonment. D. Jessica is not liable for prosecution for an intentional tort.
Mary is interested in incorporating research-based recommendations on how to use monetary rewards effectively. Which of the following is an implementation guideline for the principle of “reward employees in a timely manner”?
A. ensure pay levels vary significantly based on performance levels B. distribute fake currencies or reward points that can later be traded for cash, goods, or services C. only promise rewards that are available D. specify what employees are expected to do, as well as what they should refrain from doing
Tony, a vice president of the St. Louis One Gateway Credit Union, decided to measure the customers' perceptions of the service quality of the Credit Union
He chose to use the SERVQUAL scale because it included the ________ component, which involves the knowledge and courtesy of employees, as well as their ability to convey trust and confidence. A) empathy B) responsiveness C) assurance D) reliability E) creativity