The recent large decline in ________ has had a psychological impact on consumers who tend to spend more when they feel their net worth is rising and postpone purchases when it declines.
A. automobile prices
B. home values
C. fuel prices
D. the number of people competing for jobs
E. consumer confidence
Answer: B
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A retail market segment is a group of customers who are attracted to the same retail mix because they have similar needs.
Answer the following statement true (T) or false (F)
Prior to the 1700s, ______.
A. there was no way to check quality B. the only way to check the quality of a product was by consuming the product C. quality was not an important consideration in manufacturing D. quality was checked by physically inspecting the product
A salesperson should refer to the competition at length during the approach and more briefly in trial closings.
Answer the following statement true (T) or false (F)
Which of the following is NOT a major subtheory of discrimination within the disparate-treatment theory?
A. Cases that rely on a jury trial B. Mixed-motive cases C. Cases that rely on direct evidence D. Cases that rely on circumstantial evidence