Mobile advertising refers to advertisements delivered through ________
A) magazines with strong pass-along effects
B) time-shifting devices such as DVRs
C) portable communications devices such as PDAs
D) outdoor boards near highways and other heavily trafficked locations
E) posters on buses, trains, and taxis
C
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To be useful, market segments must be measurable
Indicate whether the statement is true or false
Explain how inertia gets in the way of proactive change.
What will be an ideal response?
Your audience will be less accepting of bad news if you ________
A) treat them politely B) express understanding of their concerns C) show respect for them D) use the word "you" a lot E) employ neutral language
Last year Jimilea Company had a net income of $260,000, income tax expense of $58,000, and interest expense of $20,000. The company's times interest earned was closest to:
A) 14.0 times B) 9.1 times C) 16.9 times D) 13.0 times