Regarding impairment of intangible assets, which of the following statements is incorrect?
A) Impairment occurs when the fair value of an intangible asset is less than the book value.
B) Intangible assets are impaired when there has been a permanent decline in the value of the asset.
C) Intangible assets are tested for impairment annually.
D) If any impairment occurs, the company records a loss in the period in which the intangible asset was acquired.
D
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Brad supervises several employees who seem to have low self-efficacy. To improve this situation, he should do all the following except
A. serve as a role model and mentor to them. B. provide guided experiences. C. avoid rewarding small successes. D. nurture their self-efficacy. E. give positive feedback and constructive pointers.
________ is a type of data collection in which the researcher simply records the consumer's behaviors
A) Mall intercept B) Observation C) Survey D) Focus group E) Neuromarketing
A donee beneficiary contract exists when the purpose of the promisee in obtaining a promise from the promisor is to make a gift to a third person
Indicate whether the statement is true or false
?If a family spends $2,000 a month on goods and services, how much of that $2,000 goes for marketing activities?
A. ?$2,000 B. ?$1,500 C. ?$1,000 D. ?$500 E. ?$0