A Bright laundry detergent ad showed a baseball team-manager removing stains from two dozen uniforms by throwing them in a washer and adding Bright detergent. Which of the following advertising execution styles has been illustrated in this scenario?
A. humorous
B. dramatization
C. testimonial
D. emotional
E. slice of life
Answer: E
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Which of the following would not affect the balance of the Retained Earnings account?
A) Stock split B) Net loss C) Cash dividend declared D) Stock dividend declared
A supervisor's rating of an employee's attitude is classified as an objective measure of performance.
Answer the following statement true (T) or false (F)
A method of rating performance in which the rater chooses from statements that appear equally favorable or equally unfavorable is known as the
A. forced-distribution method. B. graphic rating scales. C. behaviorally anchored rating scale D. forced-choice method.
Warranties in insurance contracts:
a. are of great importance. b. may be expressly included in the contract, be clearly incorporated by reference, or be implied. c. may be used to avoid liability in all states, whether or not the breach of warranty is material. d. are becoming increasingly easy to use as a basis for an insurer to avoid liability on a policy when an insured breaches.