The binding of TDC to a table requires setting the DATASRC property in the ________
a) table element
b) elements within the table
c) table element and the table column
d) ELEMENT
Ans: (a)
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What will be an ideal response?
Agent wholesalers-particularly manufacturers' agents and brokers-are often order getters.
Answer the following statement true (T) or false (F)
Digital CookwareDigital Cookware has developed a new kind of skillet that should make cooking easier for many non-chefs. The skillet has a display on its handle that beeps to alert the cook when the pan's target temperature is reached. The skillet with the aid of an accompanying cookbook will take much of the guesswork out of cooking. Digital Cookware is a small company, and it has invested considerable money in developing this new technology, which it eventually hopes to use in an entire line of pots and pans. It has run some small ads for the new skillet in cooking magazines and been featured on some morning talk shows. It needs a quick infusion of cash to maintain its current operational level and to develop the rest of the cookware line. Digital Cookware is considering some kind of
sales promotion.Refer to Digital Cookware. The company's first task is to define its exact sales promotion objective. If the goal of the company is to persuade customers to buy its brand of skillet as opposed to one of the skillets made by its competition, it should: A. use on-pack coupons B. run a cooking contest that has contestants enter recipes that use the new skillet C. use price-off packages D. use bonus packs E. institute a loyalty marketing program
One or more unique aspects of an organization that causes target consumers to patronize that firm rather than competitors is called:
A. comparative differentiation B. competitive advantage C. marketing mix D. special benefit E. promotional plan