The traditional data-collection methods of telephone, door-to-door, and mail are giving way to Internet-based marketing research
Indicate whether the statement is true or false
TRUE
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Competitors are most likely to react to a price change when ________
A) the firm has a weak value proposition B) the firm enjoys a monopoly C) there are few competing firms D) the product is heterogeneous E) buyers have limited information
Which of the following refers to any method a firm uses to complete an exchange that does NOT require a customer to visit a store?
A) kiosk merchandising B) nonstore retailing C) direct selling D) exchange retailing E) e-commerce
At the end of a period, before the accounts are adjusted, Allowance for Doubtful Accounts has a credit balance of $250, and net sales on account for the period total $500,000. If uncollectible accounts expense is estimated at 1% of net sales on account, the current provision to be made for uncollectible accounts expense is $4,750
Indicate whether the statement is true or false
Nighthawk Inc is considering disposing of a machine with a book value of $22,500 and an estimated remaining life of three years. The old machine can be sold for $6,250. A new machine with a purchase price of $68,750 is being considered as a replacement. It will have a useful life of three years and no residual value. It is estimated that variable manufacturing costs will be reduced from $43,750
to $20,000 if the new machine is purchased. The net differential increase or decrease in cost for the entire three years for the new equipment is: A) $8,750 increase B) $31,250 decrease C) $8,750 decrease D) $2,925 decrease