McDonald's famous golden arches and other marks used by the company illustrate a
A)suggestive mark
B)service mark.
C)certification mark.
D)collective mark.
B
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Which of the following is a best practice in business and marketing?
A) end-product orientation B) reacting to competitors C) vertical integration D) stockholder driven E) teamwork
Which of the following is the best example of a long-term advertising action?
A) a local newspaper ad announcing a department store's spring sale starting on Saturday B) a national newspaper insert of coupons for a company's line of household cleaning supplies C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product D) a national magazine advertisement introducing a new line of low-fat frozen yogurt E) a catalog company offering 15% off one item for consumers who order by a given date
Although it is a negative approach, the "S-H-O-C" communications approach enables management to shock, hurt, ostracize, and criticize under-performing employees
Indicate whether the statement is true or false
In the MPR process, citizen marketers
A) are ordinary people recruited to conduct door-to-door sales. B) are low-credibility spokespersons who appear in mass advertising campaigns. C) hand out free product samples in major metropolitan areas. D) send out annoying chain letters by e-mail. E) share their passions for products with other people.