Interview research with small groups ensures which one of the following?

a. a wider range of topics
b. depth of conversation
c. truthfulness in responses
d. validity of the resulting data


b. depth of conversation

Communication & Mass Media

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As she explained the nature of the affliction, Sandy said:

"Depression often sneaks up on a person. It is careful not to startle its prey but moves in quietly, subtly." Sandy has used which figure of speech to help her audience understand depression? A) Simile B) Antithesis C) Alliteration D) Personification

Communication & Mass Media

A profession is distinguished from a trade by

A) ongoing research in support of the profession B) the establishment of ethical standards C) a form of licensing or government control D) A and B E) All of the above.

Communication & Mass Media

Which of the following is the most passive form of listening?

A. hearing B. informational C. educational D. critical

Communication & Mass Media

The primary function of brainstorming is ________

A. idea generation B. idea evaluation C. generating criteria for evaluating solutions D. to prepare a symposium E. to prepare a roundtable discussion

Communication & Mass Media