A firm that manufactures washing machines starts to manufacture detergent. This illustrates ________ integration.
A. backward
B. forward
C. side
D. horizontal
Answer: D
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A current ratio of_____________or better is usually considered a comfortable margin
Fill in the blank(s) with correct word
When granting the claim when the customer is at fault, what should be included in the body of the letter?
A) An apology B) A clear indication of what the customer did wrong C) A clear indication of how the customer can avoid a similar issue in the future D) The discouragement of similar claims in the future E) Contact information so the customer can discuss further concerns
The degree of consensus among measurers is referred to in the conceptual framework as:
a. reliability. b. relevance. c. representational faithfulness. d. understandability.
The process of dividing a total market into market groups because people within each group have relatively similar product needs is called
A. segmentation. B. diversification. C. target marketing. D. concentration. E. customization.