Westside Community Schools announced ______.

A. a budget shortfall
B. a balanced budget
C. a budget surplus
D. an upcoming school levy


A. a budget shortfall

Communication & Mass Media

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A quote in broadcasting is called a

A) sound bite. B) actuality. C) audio news release. D) backgrounder. E) none of the above.

Communication & Mass Media

In some cases, audience characteristics ______.

A. are nonexistent B. remain constant over time, but the members of that audience will change over time C. disappear over time D. melt into one over time

Communication & Mass Media

Define, explain, and give an example of relationship talk.

What will be an ideal response?

Communication & Mass Media

A socially desirable response is:

A. the answer the participants wants to give, but feels uncomfortable sharing. B. a verbal response coupled with a nonverbal response that indicates the participant is being deceptive. C. the answer the researcher is looking for. D. a nonverbal rather than verbal response. E. the answer the participant believes the interviewer or researcher is seeking.

Communication & Mass Media