The ethical considerations for informative speaking and

persuasive speaking are the same.

Indicate whether the statement is true or false


False

Communication & Mass Media

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The world book market is increasing being dominated by U.S. conglomerates

Indicate whether this statement is true or false.

Communication & Mass Media

After Josie, the spokesperson of her firm, finished her interview for a local TV channel, she and the firm's PR manager watched the interview coverage together. They discussed the positive and negative portions of the interview at length

What step did Josie and the PR manager take? a. Do a postmortem b. Be prepared c. Practice Q&As d. Interview the interviewer

Communication & Mass Media

The guidelines for designing transparencies and slides are grouped into five categories:

focus, layout, fonts, and color and art. Describe the specific guidelines within each category. What will be an ideal response?

Communication & Mass Media

Studies have found that public speakers will usually be more persuasive when they

A. speak slightly slower than normal when delivering the speech. B. state evidence without drawing explicit conclusions from it. C. avoid emotional appeals when seeking action from the audience. D. use evidence that is already familiar to the audience. E. present evidence in specific rather than general terms.

Communication & Mass Media