In order to begin exponential smoothing, a forecaster needs ______.

A. seasonal indices
B. tracking signals
C. the value of ?
D. leading indicators


C. the value of ?

Business

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A consumer's purchases are often influenced by the views, opinions, or behaviors of others. Two aspects of personal influence that are important to marketing are ________ and word-of-mouth activity.

A. peer pressure B. opinion leadership C. psychographics D. government regulation E. parental guidance

Business

All of the following statements relating to accounting for international operations are true except:

A. The balance in the Foreign Exchange Gain (or Loss) account is reported on the income statement. B. Gains and losses from foreign exchange transactions are accumulated in the Foreign Exchange Gain (or Loss) account. C. Foreign exchange gains or losses can occur when accounting for international sales transactions. D. Foreign exchange gains or losses can occur when accounting for international purchases transactions. E. Gains and losses from foreign exchange transactions are accumulated in the Fair Value Adjustment Account and are reported on the balance sheet.

Business

Uncle Brandon promises to give his motorcycle to you for free at the end of the month. This transaction is governed by UCC, Article 2, because a motorcycle is within the definition of "goods."

a. True b. False Indicate whether the statement is true or false

Business

Which of the following dimensions of a business environment is specifically highlighted when stock markets lose a major portion of their value and when huge, venerable institutions collapse financially?

A. The social environment B. The technological environment C. The cultural environment D. The economic environment

Business