?The marketing mix is built around the
A. ?product.
B. ?company.
C. ?customer.
D. ?employee.
E. ?retail outlet.
Answer: C
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Marta Company has the following bank items: Balance per company books $50,000 Balance per bank statement 50,450 Deposit in transit 800 Outstanding checks 1,200 Interest income 100 Service charge 50 The adjusted book balance should be
A) $49,250 B) $50,000 C) $50,050 D) $50,850
______ are also called the unspoken rules of a group that shape behavior and attitudes.
a. Objectives b. Norms c. Strategies d. Policies
One strategic fit-based approach to related diversification would be to
A. acquire rival firms that have broader product lines so as to give the company access to a wider range of buyer groups. B. expand into foreign markets where the firm currently does no business. C. acquire companies in forward distribution channels (wholesalers and/or retailers). D. diversify into foreign markets where the firm has unrelated businesses. E. diversify into new industries that present opportunities to transfer specialized expertise, technological know-how, or other valuable resources and capabilities from one business's value chain to another's.
Regarding the Employee Polygraph Protection Act (EPPA), which of the following statements is NOT true?
a. the Act prohibits most polygraph testing by private employers b. polygraphs can be used for ongoing investigations of theft c. in the case of an ongoing investigation, all employees must take the polygraph d. all of these are true