The basic distinction between wholesalers and retailers is that retailers sell to other companies whereas wholesalers sell to individual consumers
Indicate whether the statement is true or false.
Answer: FALSE
Explanation: The basic distinction between wholesalers and retailers is that wholesalers sell to businesses whereas retailers sell to individual consumers.
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Development costs related to computer software that is to be sold, leased, or otherwise marketed should be accounted for in which of the following ways?
A) ?All software development costs incurred between the establishment of technological feasibility and general release should be recorded as R&D expense. B) ?All software development costs incurred between the establishment of technological feasibility and general release should be capitalized. C) ?All software development costs should be capitalized until technological feasibility is established. D) All software development costs should be recorded in R&D expense until the product is available for general release to customers.
List at least two factors that should be considered in a make or buy decision
Which of the following is a distinct advantage of personal selling over the other marketing communication methods?
A. highly cost effective B. ability to tailor the message C. less time-consuming D. strategic relationship between company and customer E. highly flexible
The principles of secularism in the public arena (as in Turkey) and of freedom from religion (as in France) are used to justify:
a. A ban on gender discrimination in schools and in the workplace b. A ban on different languages in schools and in the workplace c. A ban on prominent religious attire in schools and in the workplace d. Appropriate religious attire in schools and the workplace