________ "bend" the light coming into the lens, blurring the image and creating a soft visual look
A) Diffusion filters
B) Polarizing filters
C) Telephoto lenses
D) Neutral-density filters
A
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In deciding the false advertising suit brought by POM Wonderful against Coca-Cola, the Supreme Court held that ______.
a. the Food and Drug Administration on product content labeling barred a Lanham Act unfair competition lawsuit b. the Lanham Act has no bearing on food and beverage labeling c. the Food and Drug Administration on product content labeling barred a deceptive labeling lawsuit d. false and misleading labeling could be grounds for a lawsuit even when the labeling met the Food and Drug Administration’s minimum content requirements
The music and record industries have been connected since the
A) 1890s. B) 1920s. C) 1940s. D) 1950s.
When working on a public group presentation, your purpose may
be to inform or to persuade. Indicate whether the statement is true or false
Answer the following statement(s) true (T) or false (F)
1. About $1 out of every $5 spent in newspapers goes to retail advertising. 2. When writing for collateral you should think of each piece as a campaign. 3. The biggest challenge in designing retail advertising is understanding the limits of aesthetics. 4. One of the weaknesses of newspapers is that they are mostly unsuitable for co-op advertising. 5. Magazines usually last longer than most other media.