In a short essay, discuss the differences between a management decision problem and a marketing research problem
What will be an ideal response?
The management decision problem asks what the decision maker needs to do, whereas the marketing research problem asks what information is needed and how it can best be obtained. The management decision problem is action-oriented, framed from the perspective of what should be done, and focuses on the symptoms concerned with the underlying causes. It asks questions such as "How should the loss of market share be arrested? Should the market be segmented differently? Should a new problem be introduced? Should the promotional budget be increased?" In contrast, the marketing research problem is information-oriented. Research is directed at providing the information necessary to make a sound decision. The marketing research problem focuses on the symptoms concerned with the underlying causes. Examples of this type of problem include the determination of the effectiveness of the current advertising campaign and the determination of the impact on sales and problems of various levels of price changes.
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Which of the following statements regarding "quality" is false?
A) Quality is often defined as meeting or exceeding customers' expectations. B) Quality requires that a product be reliable and durable and that these features be provided at a competitive price. C) Studies have found that companies that spend less on quality costs have higher operating income than those companies who spend more on quality costs. D) Improving quality often falls under the customer perspective of the balanced scorecard.
An obligor may assert rights of setoff arising out of entirely separate matters that he might have against the assignor, as long as the matters arose before he had notice of the assignment
a. True b. False Indicate whether the statement is true or false
Victory Company purchases office equipment at the beginning of the year at a cost of $15,000. The machine is depreciated using the straight-line method. The machine's useful life is estimated to be 7 years with a $1,000 salvage value. The book value at the end of 7 years is:
A. $0. B. $2,143. C. $1,000. D. $14,000. E. $2,000.
Charlie is at the top of her company's organization chart. Which of the following is most likely to be her job title?
A. Executive manager B. President C. Manager D. Vice president, operations E. Organization leader