________ is the potential use of fixed operating costs to magnify the effects of changes in sales on earnings before interest and taxes
A) Financial leverage
B) Operating leverage
C) Operating budget
D) Ratio analysis
B
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Emotional appeals are based on each of the following ideas, except:
A) humor and sex appeals are being overused and therefore not as effective as in the past B) consumers ignore most advertisements C) rational appeals go unnoticed unless the consumer is in the market for the particular product at the time it is advertised D) emotional advertising can capture a person's attention and foster an attachment between the consumer and the brand
All of the following are true concerning Down syndrome EXCEPT
A. in 23% of cases, the sperm contributes the extra chromosome. B. chances of a woman having a child with Down syndrome decrease as she gets older. C. it is caused by autosomal trisomy 21. D. it is the most common trisomy in humans.
The statement “perceptions are shaped by past experiences, culture, attitude, values, and upbringing” relates to which factor that influences perception?
A. the comprehender B. the perceiver C. the environment D. focal object
____________ customers need high levels of service, often with quick and reliable response times, and are willing to pay for the privilege
a. basic needs b. risk avoider c. hand holder d. intermediate needs e. advanced needs