In their study of the effectiveness of messages advocating recycling, Smith and Petty found that:

a. positively framed messages produced the most attitude change
b. messages framed in an unexpected way were processed most carefully
c. messages framed in an unexpected way were processed the least
d. negatively framed messages were processed more carefully than positively framed messages
e. messages presented by an attractive communicator produced most lasting attitude change


Ans: d

Psychology

You might also like to view...

Most people who retire experience no difficulty in making the identity shift from "worker" to "retiree."

Answer the following statement true (T) or false (F)

Psychology

Paul's shop teacher is teaching him how to use an electric sander. The shop teacher places his hands over Paul's and guides Paul through the correct motions. Hand-over-hand guidance is an example of a ____________ prompt

a. gestural b. modeling c. physical d. extra-stimulus

Psychology

After running out of the medication that he takes to treat his bipolar disorder, Dan calls the pharmacy and asks for a refill of his prescription. Which medication would he most likely request?

a. ?potassium phosphate b. ?sodium bicarbonate c. ?manganese chloride d. ?lithium carbonate

Psychology

Describe the three basic assumptions of the trait approach to personality, and explain the difference between a type and a trait

What will be an ideal response?

Psychology