In hierarchically structured organizations, communication between peers is called what kind of communication?
a. downward
b. horizontal
c. upward
d. diagonal
Ans: b. horizontal
Communication & Mass Media
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Matthew is sitting in communications class while the instructor is lecturing, but his mind keeps
wandering to his upcoming vacation. Matthew is experiencing which type of listening barrier? A) physical distractions B) mental distractions C) biases D) prejudices
Communication & Mass Media
List and discuss a strategy to search for employment
What will be an ideal response?
Communication & Mass Media
This approach calls for an announcer who is casual and does not have the disc jockey type of artificial delivery:
a. sincere b. whimsical c. hard-sell d. dramatized
Communication & Mass Media
A copywriter should choose the appeal, the benefits, and the proper words to develop _________ in audiences
a) desire
b) action
c) interest
d) attention
Communication & Mass Media