A _____ channel enables a consumer to return a product when it reaches the end of its useful life
a. gray marketing
b. reverse
c. nontraditional
d. traditional
ANSWER: b
A reverse channel enables a consumer to return a product when it reaches the end of its useful life. The retailer or manufacturer can then recycle the product and use components to manufacture new products or refurbish and resell the same product in a secondary market.
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Which of the following examples best represents product form competition in drip coffee machine category?
A) other brands of coffee drip machines B) percolators and espresso machines C) juicers and water purifiers D) pots and pans
In project finance, retained earnings and the reinvestment of earnings are the most important decisions to guarantee the long term growth of the project's value
Indicate whether the statement is true or false.
A ________ is an intermediary program that acts as both a server and a client for the purpose of making requests on behalf of other clients
Fill in the blanks with correct word
As a regional sales manager, you need to provide some difficult news to a team member regarding his sales results. You believe he can be a productive team member, but you need to ensure he understands the potential consequences if he is unable to improve his sales results for the next quarter. Describe how you would approach this communication in terms of information richness and media selection.
What will be an ideal response?