The process of evaluating and regulating ongoing activities to ensure that goals are achieved is known as

A. organizing.
B. leading.
C. controlling.
D. motivating.
E. planning.


Answer: C

Business

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A) Unsought products B) Specialty products C) Shopping products D) Industrial products E) Accessories

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Problem drinking in the U.S. costs employers _______ per year in accumulated sick pay, lost

Fill in the blank(s) with the appropriate word(s).

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Which of the following is NOT a trend affecting marketing strategy planning in the area of mass selling?

A. growth of interactive agencies B. integrated marketing communications C. more targeted media D. changing agency compensation E. decreasing role of publicity

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Indicate whether the statement is true or false

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