A person who comes from a monochronic culture would be most likely to ______.

a. arrive on time, if not early, for appointments
b. multitask on a regular basis
c. carry out multiple conversations at the same time
d. establish relationships before introducing business


a. arrive on time, if not early, for appointments

Communication & Mass Media

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Analyzing the social groups within an audience refers to understanding areas such as age, gender, religion, and culture

Indicate whether the statement is true or false

Communication & Mass Media

Charisma is a special magnetic quality that some speakers possess to inspire confidence

Indicate whether the statement is true or false

Communication & Mass Media

Sociologist Paul Lazarsfeld conducted voter behavior studies in the 1940s and found that

A) his research supported the powerful effects theory. B) the bullet theory was essentially true for political issues and candidates. C) Individuals were influenced more by the mass media than by their friends. D) voters were more influenced by other people than by the mass media.

Communication & Mass Media

You are a recent college graduate and a new public relations professional looking for work. If a high salary is most important to you, which work setting are you most likely to choose?

A) agency B) corporation C) government D) nonprofit E) education

Communication & Mass Media